Insights on air travellers India


Airports advertising, mature in some markets and quickly picking up in others, has often reiterated the opportunity that such channels present to marketers. Big data company AdNear tracked traveller profiles and mobile behaviour of professionals, the affluent, students and homemakers across six key airports in India – Mumbai, Delhi, Chennai, Bangalore, Kolkata and Hyderabad to gauge traveller behaviour, and what it could imply for marketers.

Lanch project